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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: General Tool Knowledge and Troubleshooting | 9% | - Understand dimensions, props, evars and events - Export data from Adobe Analytics - Basic troubleshooting and tool navigation |
| Topic 2: Business Analysis | 34% | - Interpret report data, draw conclusions, identify anomalies - Analyze data to answer business questions - Identify appropriate reporting strategy based on business needs - Use Solution Design Reference to understand available data - Understand conversion funnels and business analysis concepts |
| Topic 3: Segmentation and Calculated Metrics | 19% | - Share segments across the organization - Build and use calculated and segmented metrics - Apply segments to projects and components - Create and configure basic segments following best practices |
| Topic 4: Reporting and Dashboarding for Projects | 38% | - Choose appropriate visualizations for different scenarios - Create and customize visualizations and reports - Combine dimensions, metrics, date ranges and segments - Schedule, share and manage projects for users/groups - Compare and use Fallout and Flow visualizations - Report on marketing campaign performance |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. When comparing fallout and flow visualizations, flow visualizations are particularly useful for:
A) Understanding the sequence of user actions
B) Highlighting bottlenecks in a process
C) Visualizing the volume of interactions between stages
D) Identifying where users drop off in a process
2. When comparing fallout and flow visualization, which is better suited for identifying specific drop-off points in a user journey?
A) Flow visualization
B) Line graph
C) Bar chart
D) Fallout visualization
3. What is the main benefit of consulting the Solution Design Reference (SDR) before creating business reports?
A) None of the above
B) Ensures compliance with data privacy laws
C) Helps understand the data's limitations and possibilities
D) Provides templates for data visualization
4. Identify the factors that should be considered when analyzing outliers in business reports. (Choose Three)
A) The method used to collect the data
B) The color used in the report graphs
C) The frequency of outliers in similar datasets
D) The time period in which outliers occur
E) The potential impact on business decisions
5. When analyzing data to answer business questions, which of the following should be considered first?
A) The format of the data report
B) Potential biases in the data
C) The volume of data available
D) The source of the data
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C,D,E | Question # 5 Answer: B |
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