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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Optimization | - Reporting and analytics
|
| Data and Customer Profiles | - Data ingestion and identity resolution
|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Implementation and Configuration | - Setup and deployment
|
| Segmentation and Personalization | - Personalization experiences
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Question 1
What three components are defined by the developer in the Sitemap?
A. Campaigns
B. Page Types
C. Events
D. Promotions
E. Content Zones
Question 2
How doesinteraction studio deliver technical value to marketers? [Check]
A. By providing a cloud-based application designed to help salespeople sell smarter and faster
B. By providing a platform to manage, schedule, create and monitor content
C. By listening to customer signals, understanding customer intent, and acting accordingly
D. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
Question 3
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
A. The agent uses a customized next best offer widget powered by the interaction studioconnector
B. Manually sync data from Interaction studio to service cloud
C. Use machine learning to serve product/ content recommendations in email sent by your ESP
D. Leverage service cloud to inform IS in real-time
Question 4
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
A. Force SDK URL
B. Developer tools
C. Campaign Debugger
D. Inject SDK
Question 5
What is the best practice naming convention for attributes?
A. Lower_snake_case
B. Upper_snake_case
C. lowerCamelCase
D. UpperCamelCase
Solutions:
| Question 1 Answer: B,C,E | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: D |
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