IBM M2090-618 : IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

  • Exam Code: M2090-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Updated: Jul 28, 2026
  • Q & A: 41 Questions and Answers

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IBM M2090-618 Exam Syllabus Topics:

SectionWeightObjectives
Midmarket Business Analytics Landscape & Trends20%- Value of analytics for midmarket organizations
- Key customer pain points in midmarket
- Market trends and business drivers
IBM Business Analytics Midmarket Portfolio35%- IBM SPSS for midmarket applications
- IBM Cognos Insight features and use cases
- Positioning and differentiators
- IBM Cognos Express family overview
Solution Mapping & Competitive Positioning20%- Upsell and expand scenarios
- Matching solutions to customer needs
- Competitive differentiation
Sales Strategy & Value Proposition25%- Overcoming common objections
- Articulating business value and ROI
- Pricing, packaging and financing options
- Identifying qualified opportunities

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Which pain point can IBM Midmarket solutions help overcome?

A) The customer needs an analytic solution that communicates information across the enterprise
B) The customer is struggling with complex territory to account alignment processes
C) The customer needs to implement and manage group HR policy across multiple companies
D) The customer has difficulty managing patient records and archiving historical data


2. Identify the scenario where IBM Cognos Express will NOT be the correct choice:

A) Budget planning in the Office of Finance
B) Bursting statements to thousands of customers
C) Reporting on inventory levels
D) Creating dashboards for Marketing


3. Within IBM we use BANT to qualify an opportunity. What does BANT stand for?

A) Budget, Access. Need, Timeline
B) Budget. Acceptance. Necessity. Tactics
C) Budget. Affordability, Need. Thought Leadership
D) Budget. Authority, Need. Timeline


4. When selling into an organization, what do you need to know from each individual on the customer team involved with the project?

A) How does the project impact their jobs
B) What is their role in the project
C) What products do they prefer
D) What is their role and individual agenda


5. An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?

A) IBM Cognos Express
B) IBM SPSS Modeler Premium
C) IBM Cognos Controller Express
D) IBM Cognos Disclosure Management Express


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B
Question # 3
Answer: D
Question # 4
Answer: B
Question # 5
Answer: B

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