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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Delivery and Testing | 15% | - A/B testing options - Sender authentication and deliverability - Preview and test sends - Send classifications and sender profiles |
| Topic 2: Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
| Topic 3: Tracking, Reporting and Automation | 15% | - Bounce and complaint management - Standard reports and analytics - Email performance metrics - Basic automation and triggered sends |
| Topic 4: Subscriber and Data Management | 26% | - Segmentation and filtering - Subscriber key and sendable data - Lists and Data Extensions - Importing and maintaining subscriber data |
| Topic 5: Email Creation and Design | 26% | - Personalization and dynamic content - Email templates and best practices - Content Builder usage - Accessibility and rendering |
Salesforce Email Essentials (EEB101) Sample Questions:
Which tactic will improve deliverability for a new sender?
- A. Send email during the holiday season when new senders are less likely to be detected
- B. Send email to ISPs that have been notified of the new sender
- C. Send email to the most active and engaged customers
- D. Send email to a minimum of 35,000 subscribers per ISP per day
Correct Answer: C 🗳️
What is a true statement about Automation Studio?
- A. When multiple activities are in a single step, the activities are executed one at a time
- B. Activities supported in Automation studio must first be defined in the Email Application
- C. There is a limit to the number of activities and steps that can be placed in a workflow
- D. A workflow is comprised of steps, and within each step are activities
Correct Answer: D 🗳️
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create publication lists for each communication type, and associate the publication list on the send definition.
- B. Create suppression lists for each communication type, and associate the suppression list on the send definition.
- C. Create separate data extensions for each communication type and customize the subscription page.
- D. Create a Boolean field for each communication type in the data extension and update the Profile Center.
Correct Answer: A 🗳️
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- B. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
- C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Create a Test data extension that contains the five content variations the two team members need to validate.
Correct Answer: C 🗳️
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Data Extensions
- B. Active Audiences
- C. Lists and Data Extensions
- D. Lists
Correct Answer: C 🗳️
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