Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Eloqua Fundamentals, Data Model
The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:
- Generate key reports
- Create a segment
- Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
- Create an email
- Describe Eloqua data objects, how they relate to each other and cases for use
Who should take the Oracle Eloqua CX Marketing 2020 1Z0-340-20
Oracle Eloqua CX Marketing 2020 Implementation Essentials has demonstrated the knowledge and expertise in:
- Features that support automation
- Additional Eloqua Services
- Features that support data management
- Timeline and deliverables for a successful implementation
- Platform architecture and data model of Eloqua
- Fundamentals of the Eloqua platform
- Configurations required for CRM integration
- Tasks such as in initial, digital, email, and form configuration
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Branding & Deliverability | 10% | - Bounce and complaint management - IP warming and deliverability strategies - Email groups and domain configuration |
| Topic 2: Eloqua Fundamentals & Architecture | 15% | - Platform overview and navigation - System architecture and data model - Security settings and user management |
| Topic 3: Email & Preference Management | 10% | - Unsubscribe management - Email configuration and personalization - Subscription and preference centers |
| Topic 4: Automation & Campaigns | 15% | - Campaign Canvas configuration - Program Builder and Program Canvas - Lead scoring and segmentation - Automation logic and flow design |
| Topic 5: Implementation Overview | 10% | - Implementation services and offerings - Client documents and required stakeholders - Key milestones and deliverables |
| Topic 6: Data Management | 20% | - Data import, export, and standardization - Data prioritization and deduplication - Standard and custom objects - Contact/account fields and views |
| Topic 7: Tracking & Assets | 10% | - External form integration - Tracking script integration - Microsites and landing pages - Form creation and configuration |
| Topic 8: CRM Integration & Additional Services | 10% | - Reporting and analytics - CRM integration setup - AppCloud and external services |
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