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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. John creates a report every week for his client. He customizes the report and would like to save the options from week-to-week. Which of the following steps is the correct method to creating a report template that John can use again?

A) Reporting tab, Create New Report, Customize the report, and then Save Report
B) Reporting tab, Create New Report Template, Customize the report, and then Save Report Template
C) Reporting tab, Create New Report, Customize the report, and then Save as Template
D) Reporting tab, Create New Report, Customize the report, and then Name Your Report

2. The maximum CPA set by an advertiser gets exceeded. What could be the possible cause of it?

A) The conversion rate was higher than predicted.
B) The conversion rate was lower than predicted.
C) The conversion rate was constant.
D) The conversion optimizer is bidding on many-per-click conversions.

3. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
B) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
C) Duplicate keywords across the ad groups make the cost-per-click higher.
D) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.

4. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her index page
B) On her home page
C) On her Google Analytics destination URL
D) On every page of her website

5. Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing decisions about his website. Within the traffic sources reporting, what type of information would he find in the direct traffic options?

A) Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL .
B) Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL.
C) Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL.
D) Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL.

Solutions: