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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A) Alice should use the AdWords Editor.
B) Alice should use the Change History Tool.
C) Alice should use the AdWords API.
D) Alice should use the My Client Center.

2. Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?

A) Top Landing Pages
B) Funnel Visualization
C) Site Overlay
D) Top Exit Pages

3. Which of the following is the default setting for the Keywords?

A) Negative match
B) Broad match
C) Exact match
D) Phrase match

4. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 60 percent
B) 1.66
C) 45
D) 75

5. You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

A) You must add the Google AdWords conversion tracking code to your website's HTML code.
B) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
C) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
D) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.

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