2021 Updated Verified Pass C_C4H260_01 Exam - Real Questions & Answers
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SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
C_C4H260_01 Exam Certification Details:
| Languages: | English |
| Cut Score: | 59% |
| Duration: | 180 mins |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Level: | Associate |
| Exam: | 80 questions |
NEW QUESTION 14
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.
- A. Master Data
- B. Order
- C. Coupons
- D. Agreements
- E. Product Recommendation
Answer: B,C,E
NEW QUESTION 15
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.
- A. API_MKT_CONTACT_SRV
- B. CUAN_BUSINESS_PARTNER_IMPORT_SRV
- C. API_MKT_INTERACTION_SRV
- D. API_MKT_CMPGN_SUCCESS_IMPORT_SRV
Answer: B,D
NEW QUESTION 16
Which types of campaign and target group cannot be associated? Note: There are 2 correct Answers to this question.
- A. A trigger-based campaign cannot be associated with a live target group.
- B. A trigger-based campaign cannot be associated with a dynamic target group.
- C. A trigger-based campaign cannot be associated with a static target group.
- D. A multi-channel campaign cannot be associated with a dynamic target group.
Answer: B,D
NEW QUESTION 17
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication Arrangement
- B. Create Communication User
- C. Create Communication Scenario
- D. Create Communication System
Answer: A
NEW QUESTION 18
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. Target group
- B. E-mail template
- C. Segmentation models
- D. Campaign
- E. Marketing plan
Answer: B,D,E
NEW QUESTION 19
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A. As many as required and each stage can have a maximum of 15 campaigns.
- B. Seven stages and each stage can have a maximum of 15 campaigns.
- C. Three stages and each stage can have a maximum of 10 campaigns.
- D. Five stages and each stage can have a maximum of 10 campaigns.
Answer: A
NEW QUESTION 20
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. System Owner
- B. BI Admin
- C. Application Creator
- D. System Administrator
Answer: D
NEW QUESTION 21
You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct Answers to this question.
- A. Custom Catalog Extensions
- B. Export Software Collection
- C. Import Software Collection
- D. Extensibility Inventory
Answer: B,C
NEW QUESTION 22
You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?
- A. Define a team member role for accounts and contacts.
- B. Define different ID origins for accounts and contacts from SAP S/4HANA.
- C. Define a function for accounts and contacts.
- D. Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.
Answer: B
NEW QUESTION 23
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
- A. 1. Interaction Contacts 2. Marketing Permissions 3. Interactions 4. Products - Product Category 5.
Marketing Subscriptions - B. 1. Interactions 2. Interaction Contacts 3. Marketing Subscriptions 4. Marketing Permissions 5.
Products - Product Category - C. 1. Marketing Permissions 2. Marketing Subscriptions 3. Interaction Contacts
4. Products - Product Category 5. Interactions - D. 1. Interaction Contacts 2. Marketing Permissions 3. Marketing Subscriptions 4. Products - Product Category 5. Interactions
Answer: A
NEW QUESTION 24
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. E-mails
- B. Push notifications
- C. LINE messages
- D. Forms
- E. Landing pages
Answer: A,D,E
NEW QUESTION 25
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.
- A. A project
- B. A budget plan
- C. A work breakdown structure (WBS) element
- D. An internal order
Answer: C,D
NEW QUESTION 26
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. User Interface Adaptation app
- B. Add Custom View app
- C. Custom Fields and Logic app
- D. Custom CDS Views app
Answer: C
NEW QUESTION 27
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.
- A. Merged branches are always combined with an OR condition.
- B. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes- branch.
- C. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes- branch.
- D. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
Answer: B,D
NEW QUESTION 28
You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.
- A. Manage Recommendations
- B. Recommendation Models
- C. Recommendations Model Types
- D. Recommendations Scenarios
Answer: B,D
NEW QUESTION 29
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create Target Groups, Campaign templates, and Content templates by marketing area.
- B. Create Target Groups, Campaigns, and Content by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- D. Create one Target Group, Campaign, and Content for all marketing areas.
Answer: C
NEW QUESTION 30
What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answer: to this question.
- A. Consumer reports
- B. Analytics Stories
- C. System reports
- D. Operational reports
Answer: C,D
NEW QUESTION 31
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from the specific countries and regions.
- B. Assign a specific target group with those countries and regions to the target object.
- C. Use Segmentation to select relevant countries and region.
- D. Add an applicable scope for the relevant countries and regions.
Answer: C
NEW QUESTION 32
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Trigger-based
- B. Static
- C. Live
- D. Dynamic
Answer: D
NEW QUESTION 33
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.
- A. Load interactions before creating the respective contacts.
- B. Use the same interaction types for the same events.
- C. Use standard interaction types where possible.
- D. Load master data and transactional data in one package for a given API.
Answer: A,D
NEW QUESTION 34
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.
- A. IsContact
- B. IsConsumer
- C. SAPCRMBusinessPartnerId
- D. SAPERPAccountId
Answer: A,B
NEW QUESTION 35
You need to create a new custom report that contains information from two different data sources.
Which apps would you use to create this?
- A. Custom CDS Views View Browser Export Software Collection
- B. Import Data View Browser Export Software Collection
- C. Import Data Custom Analytical Queries Export Software Collection
- D. Custom CDS Views Custom Analytical Queries Export Software Collection
Answer: A
NEW QUESTION 36
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Browse Contact Data
- B. Data File Load
- C. Import Monitor
- D. Marketing Application Jobs
Answer: C
NEW QUESTION 37
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
- A. Manage your Solution
- B. Marketing Extensibility
- C. Map Free Texts
- D. Marketing Application Jobs
Answer: B,D
NEW QUESTION 38
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Collaboration area
- B. Content area
- C. Spend area
- D. Performance area
Answer: B
NEW QUESTION 39
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