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Salesforce Certified-Strategy-Designer Exam Syllabus Topics:
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NEW QUESTION # 36
Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?
- A. Inspiring graphics and personas
- B. Research findings and a competitive analysis.
- C. Wireframes and a total addressable market (TAM) calculation
Answer: B
Explanation:
Explanation
The best thing to rely on to get stakeholder buy-in for a redesign of digital commerce experience is research findings and a competitive analysis, as this helps demonstrate the user needs and pain points, and the market opportunities and threats. Wireframes and a total addressable market calculation or inspiring graphics and personas may not be persuasive or comprehensive enough for stakeholder buy-in.
NEW QUESTION # 37
Cloud Kicks' product team is focused on a new business casual clothing line that they think will account for over half of the company's revenue in the future.
Which trend should influence desirability the most?
- A. Hybrid work emphasizing the need for color and comfort
- B. Digital product passports' to help prevent counterfeiting
- C. Supply chain issues that delay product availability
Answer: A
Explanation:
Explanation
The most influential trend for desirability in designing a new business casual clothing line is hybrid work emphasizing the need for color and comfort, as this reflects the changing preferences and expectations of customers in a post-pandemic world. Digital product passports to help prevent counterfeiting or supply chain issues that delay product availability are not trends that affect desirability directly, but rather trust and availability.
NEW QUESTION # 38
Cloud Kicks (CK) is creating a high-priority loyalty program as part of a larger engagement strategy for the company. Several top leaders want to remain involved but don't have much time to invest.
What should CK's strategy designer do to keep these leaders informed and invested, avoiding project disruption due to a lack of alignment?
- A. Create individual plans for working with top leaders based on their preferred cadence and type of involvement.
- B. Create three moments that matter, where top leaders will be invited to provide feedback.
- C. Create a communication plan based on leaders' interest, influence, and level of support for the work.
Answer: C
Explanation:
Explanation
The strategy designer should create a communication plan based on leaders' interest, influence, and level of support for the work, to keep them informed and invested, avoiding project disruption due to a lack of alignment. This helps tailor the communication frequency, format, and content to the needs and preferences of each leader, and ensure they are engaged and aligned throughout the project. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 39
Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.
What should the strategy designer do to solve for this accessibility challenge"?
- A. Invite users to co-create as accessibility experts.
- B. Ideate marketing concepts to reach new audiences.
- C. Conduct an empathy workshop to understand the audience.
Answer: A
Explanation:
Explanation
Inviting users to co-create as accessibility experts means involving users who have accessibility needs or challenges in the design process as collaborators and consultants. This helps solve for the accessibility challenge by ensuring that the design meets the standards and expectations of the target audience.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 40
A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.
What should be the steps taken to achieve this goal?
- A. Hypothesize, Empathize, Optimize
- B. Define, Design, Deploy
- C. Gather, Envision, Plan
Answer: C
Explanation:
Explanation
The steps that should be taken to achieve the goal of creating vision statements using a collaborative, research-backed process are Gather, Envision, Plan. These steps involve gathering data and insights from research, envisioning possible future states based on insights, and planning how to communicate and execute the vision. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-v
NEW QUESTION # 41
Cloud Kick's sales representatives are complaining about lack of flexibility when they need to create complex quotes and configure product solutions What should the Strategy Designer recommend to streamline their sales cycle?
- A. Implement Revenue Cloud
- B. Suggest to simplify the complex sales cycle to make it fit the standard setup
- C. Create a custom sales cycle that maps exactly to their needs
Answer: A
Explanation:
Explanation
The Strategy Designer should recommend implementing Revenue Cloud to streamline their sales cycle.
Revenue Cloud is a Salesforce product that enables companies to create flexible and scalable revenue models, automate complex billing and revenue recognition processes, and provide a unified buying experience across channels. Revenue Cloud includes CPQ (Configure, Price, Quote) and B2B Commerce solutions that can help Cloud Kicks' sales representatives create complex quotes and configure product solutions more easily and accurately.
NEW QUESTION # 42
A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience.
Which tool should be used to facilitate and share this vision"
- A. Creative brief
- B. Cross-functional survey
- C. Storyboard
Answer: C
Explanation:
Explanation
A storyboard is a tool that should be used to facilitate and share the vision of a new patient experience. A storyboard is a visual narrative that illustrates the user's journey with a product or service, using sketches, images, or text. It helps communicate the value proposition and key features of the solution, and how it addresses the user's needs and goals.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 43
The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear.
What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative7
- A. Complete a competitive analysis collaboratively in a workshop.
- B. Share customer needs and tie them to business goals.
- C. Select the most senior stakeholder's goal as a path forward.
Answer: B
Explanation:
Explanation
The strategy designer should share customer needs and tie them to business goals to build a shared understanding and agreement among business leaders to move forward with the new initiative of creating a new line of sustainable footwear. This helps demonstrate the value and relevance of the initiative, and how it aligns with the business vision and objectives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/share-cu
NEW QUESTION # 44
A strategy designer is working with a group of developers who have yet to buy into the team design process.
What should the strategy designer to do to engage them more?
- A. Conduct interviews with developers to gather insights on process approaches.
- B. Facilitate a workshop on ideating and sketching with the core team members.
- C. Invite the developers to lead the conversation for synthesis and persona development.
Answer: B
Explanation:
Explanation
The strategy designer should facilitate a workshop on ideating and sketching with the core team members to engage them more. A workshop is a collaborative session where participants work together to generate ideas, solve problems, or make decisions. Ideating and sketching are techniques to stimulate creativity and visualize concepts. By involving the developers in these activities, the strategy designer can help them understand the value of design thinking, foster their ownership of the process, and leverage their skills and perspectives.
Conducting interviews may provide some insights on process approaches, but it does not engage them in design work. Inviting them to lead the conversation for synthesis and persona development may put too much pressure on them if they are not familiar with these methods.
NEW QUESTION # 45
A global consumer package goods company is about to engage in a digital transformation effort to help siloed departments collaborate more efficiently. The strategy designer and an organizational designer partner to prototype new ways of cross-departmental collaboration What is a key objective the team should focus on?
- A. Create a single enterprise-wide digital governance model.
- B. Have the final say in all intra-departmental decisions.
- C. Unify all organizational tech stacks under one platform
Answer: A
Explanation:
Explanation
A key objective for prototyping new ways of cross-departmental collaboration in a digital transformation effort is to create a single enterprise-wide digital governance model, as this ensures consistency, accountability, and quality across different departments. Having the final say in all intra-departmental decisions or unifying all organizational tech stacks under one platform are not realistic or desirable objectives.
NEW QUESTION # 46
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals.
What should the designer do to build and rationalize a case with this new team?
- A. Analyze internal systems through the lens of environmental risk.
- B. Present research on climate change to the manufacturing team
- C. Meet with the manufacturing team and give them feasible solutions.
Answer: A
Explanation:
Explanation
The best way to build and rationalize a case with a new team on sustainability goals is to analyze internal systems through the lens of environmental risk, as this helps identify opportunities and challenges for improvement and aligns with the corporate value of sustainability. Meeting with the team and giving them feasible solutions or presenting research on climate change may not be persuasive or relevant enough for the team.
NEW QUESTION # 47
A strategy designer is teaching a marketing team how to use the How Might We format for challenge framing.
What is the reason the statement should sav "How might we" instead of "How will we"?
- A. It allows the team to explore solutions without committing to one right away.
- B. "Will" assumes the problem can be solved without due diligence.
- C. Marketing teams do not have the responsibility to drive design challenges.
Answer: A
Explanation:
Explanation
The How Might We format for challenge framing uses the word "might" instead of "will" because it implies a sense of possibility and curiosity, rather than certainty or obligation. It allows the team to explore solutions without committing to one right away, which encourages creativity and experimentation. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/frame-c
NEW QUESTION # 48
Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development.
What is needed from the strategy designer to inform a roadmap from MVP to mature offering?
- A. Effort sizing and user story points
- B. Instrumentation and POC prototypes
- C. Phases of feature development
Answer: C
Explanation:
Explanation
Phases of feature development are needed from the strategy designer to inform a roadmap from MVP to mature offering. Phases of feature development are stages or steps that define how a feature or solution will evolve over time, from its initial version to its final version. They help plan and prioritize the scope and sequence of work, and communicate the vision and value proposition of the product or service.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 49
Cloud Kicks (CK) works with various technology platforms built up over decades of acquisitions. Each platform has a different level of design maturity, which creates a very inconsistent user experience. To prioritize what to address first, CK needs to assess the business impact.
Which method is typically used to Quantify design debt7
- A. Heuristic analysis
- B. User interviews
- C. NPS or CSAT
Answer: C
Explanation:
Explanation
NPS or CSAT are methods that are typically used to quantify design debt. NPS stands for Net Promoter Score, which measures how likely customers are to recommend a product or service to others. CSAT stands for Customer Satisfaction Score, which measures how satisfied customers are with a product or service. Both methods help evaluate the impact of design debt on customer loyalty and satisfaction, and prioritize areas for improvement or redesign. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/quantify
NEW QUESTION # 50
A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.
What should the strategy designer do to address these concerns?
- A. Share stories from research that show the design team understands the customers' needs.
- B. Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
- C. Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.
Answer: C
Explanation:
Explanation
The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/commun
NEW QUESTION # 51
Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?
- A. Digital marketing plan
- B. Product value proposition
- C. Test-driven development
Answer: B
Explanation:
Explanation
A product value proposition is a core component of a successful go-to-market (GTM) strategy. A product value proposition is a statement that summarizes the benefits and value that a product or service offers to customers, and how it solves their problems or satisfies their needs. It helps communicate the unique selling points and differentiation of the product or service, and attract and retain customers. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 52
The team at Cloud Kicks is spending too much time curating dashboards of the company's sales pipeline for multiple different levels of leadership, who are interested in different views of the same data.
What should the strategy designer recommend to help the team efficiently share the right data?
- A. Develop reports in Sales Cloud.
- B. Provide Kanban view in Revenue Cloud
- C. Create dashboards in Tableau.
Answer: C
Explanation:
Explanation
The best recommendation to help the team efficiently share the right data is to create dashboards in Tableau, as this allows them to visualize and analyze data from different sources, customize and filter views, and share insights with different audiences. Developing reports in Sales Cloud or providing Kanban view in Revenue Cloud may not offer the same level of flexibility and functionality as Tableau.
NEW QUESTION # 53
The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable device to track customers activity during workouts.
They employ footwear designers and manufacturing experts, but they lack an engineer experienced in consumer hardware, What should the strategy designer do to determine whether or not to pursue this product idea?
- A. Conduct an expert interview in consumer device engineering.
- B. Perform secondary research on common hardware issues.
- C. Hire an engineer with experience in consumer devices.
Answer: A
Explanation:
Explanation
The strategy designer should conduct an expert interview in consumer device engineering to determine whether or not to pursue this product idea. An expert interview is a way to gather information and insights from someone who has specialized knowledge or experience in a relevant domain. It can help validate assumptions, identify risks, and explore opportunities for innovation. Performing secondary research may not provide enough depth or specificity for this product idea. Hiring an engineer may be premature and costly at this stage.
NEW QUESTION # 54
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