[Sep-2023] The Best Facebook Certified Professional 600-101 Professional Exam Questions
Try 100% Updated 600-101 Exam Questions [2023]
NEW QUESTION # 26
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
- A. Analyze post themes from the last three Aprils
- B. Conduct a search of sustainability keywords
- C. Launch a poll to understand which topics are of interest
- D. Review the geographic locations of group members
- E. Watch the top three nature documentaries released this year
Answer: B,C
NEW QUESTION # 27
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- B. Create a joint moderation account with the name of the group
- C. Make the team's Facebook Page an admin of the group
- D. Enter a list of potentially offending keywords into the moderation tool
Answer: C
NEW QUESTION # 28
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
- A. Post a link to a press release announcing a product launch
- B. Include a discussion question about the product that is being launched
- C. Partner with influencers to generate posts about the launch
- D. Ask follow-up questions as people leave feedback
Answer: B,D
NEW QUESTION # 29
A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?
- A. Repost the question as an announcement
- B. Message some relevant members to ask them to comment
- C. Recommend external resources about the topic
- D. Post a comment tagging other members who can help
Answer: D
NEW QUESTION # 30
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Remove the member from the group and delete all comments and posts from the last 30 days.
- B. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
- C. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
- D. Share the rules and guidelines as a comment on their post and monitor for future violations.
Answer: D
NEW QUESTION # 31
A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
- A. New members over time
- B. Number of comments
- C. Posts created by administrators
- D. Members who invited friends
Answer: A,B
NEW QUESTION # 32
A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?
- A. Create a post announcing the release of the latest formula milk
- B. Develop content that encourages sharing photos and stories.
- C. Create a poll for feedback on the milk formula.
- D. Ask members to share their favorite post from the group on their profiles.
Answer: B
NEW QUESTION # 33
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Delete the post and use the Give Feedback feature.
- B. Reply to the post and explain that this behavior is not allowed.
- C. Repost the group guidelines regarding self-promotion.
- D. Remove the member who created the post from the group.
Answer: A,C
NEW QUESTION # 34
There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?
- A. Create content encouraging offline gatherings, with graphics of local landmarks.
- B. Host an online meeting room for members that remains open 24/7.
- C. Publish a post asking members to provide their address in the comments.
- D. Organize a week-long online summit to focus on helping overcome isolation.
Answer: A
NEW QUESTION # 35
The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)
- A. Highlight the top engaging contributors in regular announcements to the community
- B. Revise the content calendar to focus on member engagement tools
- C. Remove members who have not posted or commented in the last month
- D. Message every member of the community individually to ask them to engage more
- E. Survey the community and reposition the content in line with their feedback
Answer: A,B,E
NEW QUESTION # 36
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
- A. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
- B. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
- C. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
- D. Research all existing podcasts in the industry and find content that has not been produced previously
Answer: C
NEW QUESTION # 37
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
- A. Likes on the video
- B. Engagements generated from shares
- C. Engagements based on new followers
- D. Views on the video
Answer: B
NEW QUESTION # 38
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Send a message to each of the community members requesting their opinions of the proposed closure
- B. Invite the community to submit their success stories so they can be shared with the national committee
- C. Monitor sentiment across digital channels within the organization's area of focus
- D. Initiate a petition against the proposed closure and ask community members to circulate it widely
Answer: B,C
NEW QUESTION # 39
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
- A. Respond to the complaint with a link to Facebook Community Standards
- B. Ignore the request on the basis that the membership criteria are well displayed
- C. Ask the community to vote on allowing others in the group
- D. Allow the 11-year-old as a member of the group so that they do not report the group
Answer: A
NEW QUESTION # 40
A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
- A. Schedule event speakers to host Q&As in the community leading up to the event
- B. Provide discount codes to community members who buy early bird tickets
- C. Post a link to the event website with a daily reminder to purchase
- D. Reach out privately to community members who might be interested in attending
Answer: A,B
NEW QUESTION # 41
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
- A. Research competitors and replicate popular creative tactics that perform well for them
- B. Prioritize the content from the department that is the most polished and ready to post
- C. Review previous post results and reuse the content that performed best
- D. Review briefs from internal stakeholders outlining key messaging, details and targets
Answer: D
NEW QUESTION # 42
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
- A. Create a post that discourages members from joining the new community
- B. Link to the new community and encourage people to join it
- C. Continue to focus on the original community
- D. Remove the members who are joining the new community
Answer: A,C
NEW QUESTION # 43
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
- A. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
- B. Claim a membership fee for current members of the Facebook group
- C. Prepare materials for influencers that highlight recent community impact
- D. Create a Facebook Page and organize events using the paid events functionality
Answer: A,D
NEW QUESTION # 44
Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)
- A. Use the decline with feedback tool to remind people of the group rules they have violated
- B. Create and schedule content to reinforce the guiding principles of the community
- C. Ask the members who go against group rules to explain themselves in the comments
- D. Create a poll in the community to ask whether new guiding principles should be introduced
Answer: A,B
NEW QUESTION # 45
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
- A. Adjust the rules to allow political content and generate more group engagement
- B. Approve the post with a warning to the celebrity
- C. Approve the post and close commenting to prevent political discussion
- D. Decline the post with feedback to educate the celebrity on the group policy
- E. Treat the celebrity according to the policy of the group
Answer: D,E
NEW QUESTION # 46
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600-101 Exam Questions Get Updated [2023] with Correct Answers: https://freedumps.validvce.com/600-101-exam-collection.html
