Salesforce Build and Analyze Customer Journeys using Marketing Cloud : MKT-101

  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  • Updated: Sep 19, 2026
  • Q & A: 157 Questions and Answers

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About Salesforce Build and Analyze Customer Journeys using Marketing Cloud : MKT-101 Valid Exam Questions

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Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 2
  • Analytics and Troubleshooting: This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
Topic 3
  • Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
Topic 4
  • Introduction to Salesforce Marketing Cloud: This section of the exam measures the skills of a Marketing Cloud Administrator and introduces the basic structure, tools, and functionality of the Marketing Cloud platform. It explains how marketers can use its features to deliver personalized, data-driven customer experiences across multiple channels.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#

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