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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A) The file to be imported should be located in the Connect data warehouse in Responsys.
B) The file to be imported should be on the SFTP server dedicated for Responsys.
C) The file to be imported should be located on your hard drive.
D) The file to be imported should be located on anycloud server.

2. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
B) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
C) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
D) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
E) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.

3. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
B) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
D) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

4. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Link Table
B) Insight Link Report
C) Link List
D) Insight Link Hashmap
E) Link Hashmap

5. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <document="${//all content/. . /acme_marquee.htm}">
B) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

Solutions: