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How can you start study for the Marketing Cloud Developer Certification Exam
Get the best preparation guide For Marketing Cloud Developer Certification Exam
Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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Marketing Cloud Developer Certification Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Marketing Cloud Developer exam dumps will include the following topics:
- API: 22%
- Data Management: 22%
- Security: 7%
- Data Modeling: 14%
- Programmatic Languages: 35%
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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Configure and install data models (data extensions, shared data extensions, contact model).
- Work and solve scenarios using the REST and SOAP API.
- Works with clients and platform data (SQL, views, sending registration).
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Create dynamic and customized marketing resources using different scripting languages.
- Enter the basic SQL, including join instructions.
- Configure data import.
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Explain the management of subscriptions.
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Platform Architecture | 15% | - Create and manage CloudPages - Build automations in Automation Studio - Configure and use Query Activities - Design solutions using Journey Builder - Implement triggered send architectures |
| Topic 2: Security and Data Governance | 12% | - Implement role-based access controls - Configure data privacy and compliance settings - Apply data retention policies - Manage API key security and OAuth flows |
| Topic 3: AMPscript and Server-Side JavaScript | 23% | - Write Server-Side JavaScript for custom functionality - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code |
| Topic 4: Data Modeling | 16% | - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions - Define contact data structure and contact key - Utilize Data Views for data access |
| Topic 5: Marketing Cloud APIs | 20% | - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Work with API endpoints for data operations - Implement API authentication methods |
| Topic 6: Contact Handling | 14% | - Handle contact identity resolution - Use contact model concepts effectively - Manage contact attributes and data - Implement contact segmentation and filtering |




